SKIP MARLEY’S MUSIC IN CONTROVERSIAL PEPSI AD
Written by IrieJam Radio on April 6, 2017
The music of Skip Marley is featured in a controversial Pepsi ad.
On Tuesday PepsiCo released a new ad featuring Kardashian sister Kendall Jenner, using the instrumental of Skip Marley’s new release ‘Lions’ as the background.
In the 3 minute long spot, Jenner is in the middle of a modeling photoshoot when a protest march passes. Jenner leaves the photoshoot to join the march, which ends with her handing riot police a Pepsi and the crowd cheering and dancing, which is supposed to demonstrate unity.
The “diverse crowd” of young adults in the ad include a Muslim woman photographer wearing a hijab, an Asian male cellist, and 2 black men dancing.
PepsiCo describes its ad as “capturing the spirit and actions of those people that jump in to every moment”, and producers say Skip Marley’s “Lions” – which was released in February, was used because it’s an uplifting anthem that promotes strength and togetherness.
However after only 1 day, the Pepsi commercial was pulled following scores of backlash saying it disrespects and trivializes political activists and social movements in effort to sell soda.
Prior to the video’s release, Jenner called the video “fun” and “entertaining”, while Marley said he was happy and excited Pepsi chose his song, because it goes hand in hand with the commercial’s message of unity. Neither have commented since the video has been pulled.
VIEW THE PEPSI AND SKIP MARLEY’S “LIONS” VIDEO BELOW: