UBER LAUNCHES IN T&T WITH MACHEL MONTANO
Written by IrieJam Radio on January 16, 2017
Ride sharing service Uber, has made its way to Trinidad & Tobago.
First announced in October last year, Uber launched its service in T&T this morning, with Machel Montano being its first Uber passenger.
Uber officials said “Who better to kick off the launch of Uber, than Trinidad & Tobago’s very own singer, songwriter and King of Soca, Machel Montano”.
Montano’s manager Che Kothari confirmed he was Uber’s official Rider Zero for T&T, in which Uber chooses a celebrity to start the service in the launch location. Kothari said Montano’s collaboration with Uber shows his continued commitment to innovation, technology, and the advancement of his homeland.
As part of its launch campaign. Uber is offering discounts off the first ride using the code ‘Monk33’, based on one of Machel Montano’s moniker e ‘Monk Monte’.
Uber first launched its mobile app in the Latin American and Caribbean region 3 years ago in Panama. It has since rolled out in Costa Rica, the Dominican Republic, and Puerto Rico.
T&T is the first English-speaking Caribbean country to have Uber with service only being available in the greater Port-of-Spain and San Fernando areas.
The minimum fare per ride is TT$32.50 – which includes a $20 base fare and $2.50 booking fee. The cost runs TT$1.40 per kilometre vs TT$1.20 per minute.
PHOTO & STORY CRED: LoopTT