H&M’s Apology for Tone-Deaf ‘Monkey’ Sweatshirt Misstep ‘Not Enough’

Written by on January 12, 2018

H&M’s “monkey” sweatshirt debacle is yet another sad reminder of how much more work needs to be done when it comes understanding the implications that can arise behind certain images and messaging. The Sweden-based global fashion chain is learning that firsthand after a photo of a young black male modeling a hoodie imprinted with the phrase “Coolest Monkey in the Jungle” went viral earlier this week (Jan. 8).

A barrage of comments ensued, with celebs from Questlove and Snoop Dogg to LeBron James and Diddy vociferously objecting to (and, in some instances, redesigning) theracially insensitive ad via Twitter and Instagram. H&M has also lost two high-profile celebrity endorsers thus far. Announcing his shock and embarrassment, The Weeknd —a previous collaborator on two collections for the clothing chain —tweeted that he would not work with H&M anymore. In advance of the March 1 launch of his own H&M collection, rapper G-Eazy terminated his agreement.

Courtesy of www.billboard.com


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